Portuguese football player Cristiano Ronaldo is known for his attitude towards carbonated drinks. Before the match against Hungary, Ronaldo said to drink water by holding two bottles of Coco Cola, the sponsor of the tournament, in front of him. After this move by Ronaldo, Coca Cola lost 4 billion dollars in value in total.
Regressed to $238 billion
While Ronaldo’s move was on the agenda on social media, the Spanish newspaper Marca reported that Coca Cola’s shares
Therefore, the company’s $242 billion shares fell to $238 billion, devaluation of $4 billion.