Do you remember the first time you opened a Facebook account? Interesting, new and most importantly completely free… Or so we thought.. After a while, the giants of the internet made billions of dollars over our personal data.. They gave us the task of liking a photo without any monetary compensation.
Our personal data is very important.. We recklessly handed it over and were rewarded with internet advertising for our mistake.
But there is hope on the horizon: Blockchain technology and the principles attached to it can help us take control.
Facebook, Google and others. knew from the very beginning the commercial potential of personal data. They produced services entirely using our personal data and thus filled their pockets with the money they earned.. As Google and Facebook’s share of global ad revenue continues to rise, we continue to move through screens full of ads.. We didn’t care how invaluable our data really was. As a result, we have become products.
However, the democratic qualities of Blockchain technology will set the playing field.. Of course, Blockchain can stun a person meeting it for the first time, but the basic logic is really simple: Think of a ledger.. Get income, expenses and debts written in this ledger. You keep this notebook in one place with a single copy. However, if that copy is lost, all data will be lost.. Anything you keep recorded on a computer will be deleted if something happens to the computer.
In blockchain, data is not kept in one central place.. Instead it is kept in a network of multiple computers. Imagine that millions of computers around the world are an encrypted copy of that data.. This data can be a photo, video, text or something else.. You have all control over it.. So do we need to worry about data being lost, modified, or deleted?
Blockchain is more accurately defined as a distributed ledger. The best-known example of this technology is Bitcoin.
As the underlying technology of Bitcoin, Blockchain has proven that money can change hands without the need for a central authority, such as a bank.. Today, there are millions of people in the world who can shop using Bitcoin without the need for a bank.. The same is true for companies.. Almost all of us have become banks.. We’re in full control.
Blockchain was first presented as a purely finance-related technology. Day by day, the fact that Blockchain can affect all social life has emerged.. It has been discovered that it has the potential to create revolutionary innovations in all areas of life, including finance.
It can prevent you from being a bargainer
The same principle of “decentralization” in Bitcoin can easily be applied to social media.. Personal data can also be stored in a distributed and encrypted form without a central storage. Therefore, Blockchain can prevent your personal data from being used as a bargaining chip.. It can be used to gain Facebook’s control over your personal data.
You can choose to sell your data
You do not necessarily need to keep your personal data. You can also choose to sell them. For example, when you upload a video to your Youtube channel today, you have to put in a lot of effort to earn an income that you can manage, right? Today, active channels with more than 300 thousand subscribers in Turkey cannot even earn as much as a minimum wage.. Youtube has full control over your content and it gets the biggest share. If you publish your content on a platform developed with Blockchain technology, if those who want to view this content pay you and all this money is transferred to your account?
It will sound strange, but each of us can turn into a media agency.. We may request money from people or companies to view photos, videos or texts we upload to Facebook, Instagram or Twitter. As a matter of fact, several exemplary projects have already started to be developed on this subject, and there are even those that are active.
There is a high probability that a fairer order will emerge thanks to the blockchain.
As with internet technology, a big change develops slowly at first.. It is thought that it will not affect our lives much.. Every technology is often belittled at first, but when it finally emerges in its entirety, it completely transforms our lives.
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