Sabancı family launched a shopping website where women entrepreneurs come together. Trendyol, Gittigidiyor, Hepsiburada, Shopstarwomen.com, which rivals e-commerce giants such as n11, gathers women entrepreneurs. The shopping site, which was brought to life by Demet Sabancı Çetindoğan, contains many products from local products that have become global brands.
It also organizes touristic trips.
In addition to the sale of local products such as tomato paste, tarhana and writing, which are local products of Turkey, the site, which includes many categories such as bags and home accessories, also organizes touristic trips to the regions where its sellers are located. Çetindoğan stated that the purpose of these trips is to bring buyers and sellers together. The site, which aims to contribute not only to e-commerce but also to tourism, will serve only in Turkey for now. Expressing that they have plans to make promotions in places where Turkish TV series are watched and their products are curious in some parts of Europe and America in the future, Çetindoğan emphasized that there is a lot of interest in Turkey’s local products. The site, which started sales with nearly 3 thousand products in 30 cities, will also be opened abroad at the end of 1.5 months.