Burger King, one of the international fast-food restaurant chains in Russia, has announced that it will launch a new cryptocurrency called Whoppercoin, dedicated to its best-selling signature sandwiches.
According to reports from local news outlets, the new currency is on the Waves Blockchain platform.
Only 1Mn Whoppercoins have been minted so far, but the developers do not rule out the possibility of an add-on release.
Burger King customers in Russia are now in a They can get Whoppercoins in their private digital wallet when purchasing Whopper sandwiches. For every sandwich purchased, the customer earns a Whoppercoin. As of August 22, customers have had the opportunity to have new cryptocurrencies by taking a photo of the payment receipt they made at Burger King and adding the address of their digital wallets.
A Burger King representative stated that this app could qualify as a loyalty program where customers can use the crypto money they collect to pay at the restaurant.. However, it is not yet clear which exchange rate will be applied.
Burger King Russia representative comments:
“We will test the system first, then have a full understanding.” he added.
In Russia, Burger King had planned to accept bitcoins from 2017 due to the growing popularity of digital currencies. In June, Burger King Russia General Director Dmitry Medvedev said that the firm will announce the winner of the tender for the development of software that will allow restaurants to receive payments in bitcoin on August 10.. Now, it seems that the best option to introduce Burger King to crypto money is to launch a company-specific currency.
Join our Telegram channel to be informed about all developments and shares!
FSB Chief Warns of Cryptocurrencies